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Research papers

From party rule to rating rule

The author analyses a lastly changing Central Eastern European country from the aspect of the transition of media and advertising market in its social, political and economic context. Respecting the exact chronology of events the paper leads through...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Thomas Oehler
June 15, 1993
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Citation

Oehler, T. (1993a, June 15). From party rule to rating rule. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-party-rule-to-rating-rule


Research papers

Advertising in Russia

JWT is originally an American advertising agency with a lot of well known clients. The JWT-network has 169 offices in 44 countries all over the world. As JWT is the fourth agency in the world, it obviously has to stay in pace with the developments in...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Michiel Roodnat
June 15, 1993
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Citation

Roodnat, M. (1993a, June 15). Advertising in Russia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-in-russia


Research papers

Great expectations

In the early days of television, when each program had one sponsor, exposure even to only one telecast had highly measurable advertising communication and sales effects. The shift to scatterplots, while beneficial in terms of reach and in terms of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Thomas F. Delaney
June 15, 1992
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Citation

Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/great-expectations


Research papers

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Harout Krikorian, Lance de Masi
June 15, 1992
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Citation

Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east


Research papers

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Jeri Moore
June 15, 1992
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Citation

Moore, J. (1992a, June 15). Effective advertising strategies for the new media and marketing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-advertising-strategies-for-the-new-media-and-marketing-environment


Research papers

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Luis Queirós
June 15, 1992
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Citation

Queirós, L. (1992a, June 15). The media and research scene in Portugal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-media-and-research-scene-in-portugal


Research papers

Measuring the value of print advertising

Advertising testing should be an integral part of a successful brand management system. For this reason the continuous tracking of consumer attitudes in a product category is recommended. With computer-interview disks always in the field, the tracked...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Ian D. Greig
June 15, 1991
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Citation

Greig, I. D. (1991a, June 15). Measuring the value of print advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-value-of-print-advertising


Research papers

Press advertising revenue

The main influence on gross press advertising revenue is the general health of the economy, as measured by GDP per capita. The same is not TRUE for TV. The size of the commercial audience on TV is limited both by the nature of the medium and by state...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Jane Perry
June 15, 1991
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Citation

Perry, J. (1991a, June 15). Press advertising revenue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/press-advertising-revenue


Research papers

Advertising pressure outlook

In addition to the various research and specific consumer and audience studies carried out by the agency, it is possible to adopt a method of analysis and research that is of use in television planning. This paper will show how media planners can...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Sandra Grifoni
June 15, 1991
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Citation

Grifoni, S. (1991a, June 15). Advertising pressure outlook. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-pressure-outlook